WHO WE ARE AND SCOPE OF THIS POLICY

Top10 USA Sports Betting (top10usasportsbetting.com) is an independent sports betting comparison and information platform operating exclusively within the United States. This Privacy Policy explains your rights and our obligations regarding the personal information we hold about you, in full compliance with applicable US federal and state privacy laws including the CCPA/CPRA, VCDPA, Colorado Privacy Act, Connecticut CTDPA, and other applicable state regulations. This policy applies to all visitors, subscribers, and users of our Services across all US states where online sports betting is legally permitted.

HOW WE USE YOUR PERSONAL DATA

We process your Personal Data only for lawful purposes and only to the extent necessary to fulfill those purposes. The following describes how and why we use your information:

• To Provide and Personalize Our Services: We use your data to deliver relevant sportsbook recommendations, bonus comparisons, and betting guides tailored to your US state of residence, since available operators, legal status, and promotions vary significantly from state to state.
• To Verify Legal Eligibility: Under US state gaming regulations, we are required to ensure users are 21 years of age or older and physically located in a state where sports betting is legally permitted. We use identity and location data solely for this compliance purpose.
• To Communicate With You: We use your contact details to respond to inquiries, send newsletters you have opted into, and notify you of material changes to our Services or this Policy. All email marketing complies with the CAN-SPAM Act and all SMS communications comply with the TCPA. You may opt out at any time.
• To Improve Our Platform: We analyze aggregated and anonymized usage patterns to improve site performance, content relevance, and user experience. This analysis does not involve selling your personal data to third parties.
• To Comply With Legal Obligations: We may process and disclose your data as required by US federal law, state gaming authority regulations, court orders, or other lawful governmental requests, including those from state gaming regulators such as the NJDGE, PGCB, or Michigan MGCB.

YOUR PRIVACY RIGHTS

Depending on the US state in which you reside, you may have the following rights regarding your Personal Data:

• California Residents (CCPA/CPRA): You have the right to know what personal information we collect, use, disclose, and sell. You have the right to delete your personal information. You have the right to opt out of the sale or sharing of your personal information. You have the right to correct inaccurate personal information. You have the right to limit the use of sensitive personal information. We do not discriminate against users who exercise their CCPA/CPRA rights. To submit a request, contact us at [email protected].
• Virginia Residents (VCDPA): You have the right to access, correct, delete, and obtain a copy of your personal data. You have the right to opt out of the processing of personal data for targeted advertising, the sale of personal data, and profiling. To exercise these rights, submit a verifiable request through our designated privacy request form.
• Colorado, Connecticut, Utah, and Texas Residents: Residents of these states have similar rights to access, correct, delete, and opt out of the sale of personal data and targeted advertising under their respective state laws. We honor all verified requests within 45 days of receipt, with a possible 45-day extension where reasonably necessary.

HOW WE SHARE YOUR DATA

We do not sell your Personal Data to third parties for monetary consideration. However, we may share your information in the following circumstances, all of which comply with applicable US privacy laws:

• Service Providers: We share data with trusted third-party service providers who assist us in operating our website, conducting our business, and delivering our Services, subject to confidentiality agreements and data processing agreements in compliance with US law.
• Affiliate Partners: We may share limited data with licensed US sportsbook operators and affiliate partners for the purpose of tracking referrals and attributing bonuses. All affiliate partners are required to be licensed by applicable state gaming authorities.
• Legal Obligations: We may disclose your Personal Data if required to do so by law, court order, or governmental authority, including state gaming regulators, law enforcement agencies, or in response to a valid legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your Personal Data may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

DATA RETENTION

We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable US law. Specifically:

• Contact and account information is retained for as long as you maintain an active relationship with us and for up to 3 years thereafter, in accordance with standard US business record-keeping practices.
• Usage and analytics data is typically retained for up to 26 months, consistent with industry standards and Google Analytics default retention settings.
• Data retained for legal compliance purposes, including gaming regulation compliance records, may be retained for up to 7 years in accordance with applicable state gaming authority requirements.

CHILDREN'S PRIVACY

Our Services are strictly intended for users who are 21 years of age or older, or the minimum legal age for sports betting in their state of residence, whichever is higher. We do not knowingly collect Personal Data from individuals under the age of 21. Our data practices comply fully with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have inadvertently collected Personal Data from a user under the age of 21, we will take immediate steps to delete such information. If you believe we may have collected data from a minor, please contact us immediately at [email protected].

DATA SECURITY

We implement commercially reasonable technical and organizational security measures to protect your Personal Data against unauthorized access, disclosure, alteration, or destruction, in accordance with applicable US federal and state laws including the Gramm-Leach-Bliley Act (GLBA). These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Access controls limiting Personal Data access to authorized personnel only.
• Regular security assessments and vulnerability testing of our systems.
• Incident response procedures compliant with applicable US state data breach notification laws, including requirements to notify affected users within the timeframes mandated by their state of residence (e.g., 30 days in California, 45 days in Florida, 60 days in New York).

CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us.